Archive for category Creativity is...

Word of Mouth and Physics

John Moore (former marketer for Starbucks Coffee) who last April visited us at Tecnologico de Monterrey campus to share interesting business learning and insights, talks in PROMO website about the relationship between basic Physics concepts and Word of Mouth Marketing.

Just as Newton’s laws of Inertia, Acceleration and Reaction, marketing should be pursued through these three factors to generate a positive customer response.

Such as Inertia, conversation about a brand or a product remains at rest if no one talks about it. Conversation in motion tends to continue in motion as long as people are talking about it.

Acceleration law in Word of Mouth Marketing is about the relativity of how much force and effort is needed with the size of a brand. The bigger it is, the more force you’ll need to provoke people to generate an opinion.

Finally, Reaction law says that for every action there is a reaction, and in Marketing is nothing but an adequate business response for every customer action. For adequate business response John Moore refers to when a business reacts quickly and individually to customer requests.

Don’t miss the complete article, here the link:
http://promomagazine.com/news/0406-word-mouth-marketing-physics/

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Prepare to be wrong


Ken Robinson says schools kill creativity

Ken Robinson says schools kill creativity

Ken Robinson says schools kill creativity

I share with you a very interesting video from Sir Ken Robinson about how we are normally trained to never be wrong (and we actually think we will pay a very high price if we do make a mistake), but yet sometimes, this particular event “limits” our creativity.

As we more and more wish to deliver better ideas, better projects and flawless performances all the time, our error tolerance becomes smaller and our disappointment could become bigger. Robinson says “if you are not prepared to be wrong, you will never come up with something original”. I think it is a very interesting insight to keep in mind and to practice as well.

Just as little kids are always wondering, asking, trying, CREATING, so should we, but it seems that sometimes we forget this type of things along the way…

Don’t miss this video, it also shows some other insights from Robinson about the school programs and the lack of creativity as a repercusion from some teaching techniques.

Thanks to Dr. Jorge Gómez, one of our MNN professors, for sharing this video with us!

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Stupidity Allowed

At the beginning of their endeavors, many successful entrepreneurs were told they were acting stupidly.

The common meaning of stupid is surely not the best word to describe entrepreneurs. Because, if we go by the definition, stupidity is “being slow of mind, indicating a lack of intelligence, care or common sense”.

However, one thing that entrepreneurs often lack is common sense; they usually see beyond the obvious.

Think about Jeff Bezos, the founder of Amazon.com. I am sure that many guys thought it was a “stupid” idea to sell books on the Internet.

He tried it anyway, and now he is receiving the rewards of a “stupid” idea that worked.

The questions here is not about being or not being stupid. It is about being passionate, believing in your ideas, and creating!!!

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What Is Creativity?

Creativity. The master developer of the diversity of beautiful things humans have made real.
Are you creative?

Some may say creativity is a gift, some’ll say it is a skill. Personally I believe there is no black or white. What we all know is how creativity feels.

It’s been a hard days night, and suddenly it hits you. Your significant other kisses you and you melt. You’re at the cinema and a shiver goes down your spine on the final scene. We all know how it feels, yet creativity is innefable.

Creativity and productivity have always traveled together. Either as rivals or friends. When you feel creative, no problem is too big.  When you are productive, things seem to flow quite easy.

The ambrosia of the modern world seems to be music. Music has been linked with many magical things, like cows producing more milk while listening to Simon & Garfunkel. No wonder we all love music.

And music has much to do with the Creative process and Productivity. And not only from the psychological point of view. Apart from this, music works as a background noise canceler, and background noise can be such a pain while working in an office. Let’s not talk only about the beautiful classical music. They say that even plants grow better with Heavy Metal than in complete silence!

So, whenever you need a creativity or productivity boost, lead directly to your headset and let the music help you get back on track!

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Being Creators not Experts

Hi, I found this video that could make us think or rethink how we connect dots… plus, enhance our trust and confidence.
Not always being an expert is an advantage.
Let’s be creative, creators!

Go ahead and watch:

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