John Moore (former marketer for Starbucks Coffee) who last April visited us at Tecnologico de Monterrey campus to share interesting business learning and insights, talks in PROMO website about the relationship between basic Physics concepts and Word of Mouth Marketing.
Just as Newton’s laws of Inertia, Acceleration and Reaction, marketing should be pursued through these three factors to generate a positive customer response.
Such as Inertia, conversation about a brand or a product remains at rest if no one talks about it. Conversation in motion tends to continue in motion as long as people are talking about it.
Acceleration law in Word of Mouth Marketing is about the relativity of how much force and effort is needed with the size of a brand. The bigger it is, the more force you’ll need to provoke people to generate an opinion.
Finally, Reaction law says that for every action there is a reaction, and in Marketing is nothing but an adequate business response for every customer action. For adequate business response John Moore refers to when a business reacts quickly and individually to customer requests.
Don’t miss the complete article, here the link:
http://promomagazine.com/news/0406-word-mouth-marketing-physics/



